New houses, of course, would follow the new paint trends. But paint colours on existing houses also were influenced by the new fashion. The very same house would – after 1900 – sport its new ‘reversed’ finery.
The homes of the early 20th century relied on the old white pigments – white lead, zinc white, and lithopone – for white paints.
Not until 1916 did technology allow a denser, white pigment with better coverage and durability. In 1916, the Titanium Pigment Corporation of Niagara Falls, New York and the Titan Co. AS, of Norway simultaneously began commercial production of this new white pigment.
In the 1920’s, this new white paint gained popularity in interiors as well, and aided the fashion for the “white enamel” paint decoration in kitchens and bathrooms that were touted as being “clean and hygenic”, as the rooms not only looked clean, but could be washed as well.
Once again, changing technology influenced the way we live, and the colours of our lives.